Account Director

Account Director

Requisition Number 12-0023
Post Date 1/16/2012
Title Account Director
City Austin
State TX
Description About Mason Zimbler

Mason Zimbler, a Harte-Hanks Company, is a digital agency that specializes in Marketing Automation, Demand Generation and Social Media Strategies. We are a full staff agency that completes campaigns with Strategy, Planning, Analytics and Creative."

Primary Focus of the Role

The Account Director (AD) is responsible for leading customer relationships and managing the overall support, maintenance (Retention), and growth (Expansion through up selling) of assigned accounts. An AD will motivate and guide a cross-functional team to deliver desired results while continually maintaining and fostering opportunities to grow the business.

To do this, the AD must understand multichannel marketing, integrating point-solutions to drive marketing performance and ROI. The AD must also be able to ensure that Insight is consistently delivered to clients to improve strategy development and decision-making.

The AD does not need to be an expert in every aspect of marketing or in every Harte-Hanks (HH) offering; however, the AD is expected to be familiar with all HH solutions and to routinely leverage internal experts to lead the client to become an insight-driven, multichannel account.

Key Roles and Responsibilities

? Retain and grow assigned accounts
? Accountable to meet financial targets-both revenue and account profitability
? Proactively design solutions to support account retention and expansion through up selling and to grow the account through cross selling
? Optimize performance and ROI for our clients through best practices and by adding value to the design and execution process
? Lead strategic conversations with clients and distill those into actionable solutions
? Consistently deliver insight-driven recommendations based on a clear understanding of the client's business, competitors, and industry
? Lead, grow, and evolve the relationship with client teams-day-to-day and key senior sponsors
? Ensure effective communication, internally and to the clients, of solutions and expectations for assigned deliverables
? Work with the account team to coordinate delivery of all client work across Harte-Hanks
? Maintain an up-to-date account "plans"
? Evaluate client satisfaction of Agency delivery and lead a regular business review process with our clients
? Run accounts and make excellent business decisions consistently
? Write, prepare and present pitches, plans and campaigns
? Manage account teams effectively to deliver the highest quality Agency response and ongoing project management possible
? Identify training requirements of the account teams and implement on-the-job learning

Essential Experience

? Minimum seven (7) years in a senior role in client services at an Agency (at the senior Account Manager level or above)
? Experience of working in or for Technology companies
? Experience in direct marketing
? Campaign design
? Campaign execution
? Leadership with inbound and outbound marketing, demand waterfall, lead scoring and buyer's journeys
? Marketing automation platform experience is required, specifically experience with Eloqua or Unica
? Excellent knowledge of Word, Excel, PowerPoint, Google Docs, Gmail and Project Management Software

Compensation and Benefits

We offer attractive compensation plans along with a comprehensive benefits offering including: Medical, Dental, Life, PTO, 401(k), Disability, Educational Assistance, Flexible Spending Accounts and Employee Referral Bonus Plans.


This and all job descriptions for Mason Zimbler are designed as a guide to the main duties and responsibilities within each role and are not a definitive job description. Other duties may be necessary and requested, as appropriate to the needs of the business.


Apply On-line
Send This Job to a Friend