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For your reference, we have included the original job posting below.




Associate Director-Product Innovation & Market Intelligence


Job Number:41235851
Company Name:AT&T
Job Location:San Francisco, CA US
Job Category:Management & Business


Associate Director-Product Innovation & Market Intelligence

Description

The AdWorks media unit within at AT&T connects advertisers with 100 million AT&T customers across the mobile, broadband, IPTV and local search platforms of the world's largest telecommunications company. AT&T is currently seeking an energetic and motivated professional to join the Mobile Strategy team. This position provides leadership and strategic direction for senior management in the development of mobile advertising products sold by the AdWorks national sales team.
JOB RESPONSIBILITIES:
  • Work with AT&T stakeholders (Sales, Marketing, Product) to identify technology needs that may present partnership opportunities
  • Identify business development opportunities and new technologies
  • Define business strategies and create models for new products and use cases
  • Gather and analyze data, prioritize market trends and direction.
  • Define how mobile products are delivered to market
  • Prepare and present strategic presentations for senior management outlining opportunities
  • Develop rolling strategy with team and partnership plan for AT&T AdWorks technology category

Qualifications

A Bachelor's degree or equivalent experience with 4 -6 years in Strategy, Marketing, Business Development, plus a comprehensive understanding of the digital media/technology ecosystem is a prerequisite for this position. Proven ability to manage large-scale initiatives, with high-revenue implications. Excellent communication skills, both written and oral are required along with exceptional relationship building, leadership and people management skills. Additional experience and/or skills desired:
  • Critical thinking skills to analyze data and make recommendations
  • Strong business acumen to make strategic and tactical decisions
  • Strong analytical and business model skills
  • Driven, passionate, self-starter, able to execute and deliver
  • Excellent communication and presentation skills
  • Strong understanding of emerging technology (LBS, NFC and connected devices)

Requisition Number: 1165695

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