Gold SEM Analyst-SEM, Atlanta, GA
Position Summary:
This position is a member of a specialized in house operational support team assigned to specific geographic regions with annual campaigns of $24,000 and above. This position will manage Search Engine Marketing (SEM) campaign performance, maximize ROI, and ensure client's requirements and best practices are incorporated correctly to produce desired search results.
Principal Responsibilities:
50%
· Act as Account Manager for select accounts - manage search campaigns, analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
· Engage with YP Connect Consultants during initial consultation to ensure that the plan has the correct components
· Proactively optimize throughout campaign life-cycle
· Increase quality in clicks and conversions for improved ROI
· Increase product trust through customer service
· Increase sales revenue through upgrades and renewals and Decrease churn rate.
· Occasionally, present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.
20%
· Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
· Have contact with internal customers such as sales, customer service, etc. and possibly external customers anywhere from weekly, biweekly, or monthly.
25%
· Perform quality assurance for search campaigns and take ownership of accurately communicating errors to close gaps to meet customer requirements.
· Re-emphasize internal, vendor and search engine best practices during proofing and error correction activities.
· Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.
5%
· Reports escalations urgently and follows up on resolution to close communication loop with management.
Qualifications
Training and Special Skills:
· 1-2 years experience as a full-time Search Engine Marketing professional; 2-3 years preferred.
· Google AdWords certification and Yahoo Ambassador preferred; resource will be required to
obtain certification within 30 days of hire.
· Knowledge of Search Engine Optimization (SEO).
· Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
· Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
· Excellent professional, communication (both verbal and written) skills.
· Ability to self-motivate, prioritize and multi-task.
· Ability to research and solve problems.
· Analytic skills required.
