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Director of Marketing SF Bay Area (East Bay), CA Date Posted:January 26, 2012 Job ID:1139
Job Description Director of Marketing
MARKETING DIRECTOR
We are seeking a talented and creative Marketing Director/Manager to lead our client's marketing efforts. You will report to the CEO and will work closely will work with the marketing team to review, enhance and execute marketing campaigns for optimal lead generation, sales support, public relations and brand building.
Responsibilities * Analyze the target market, develop and execute overall marketing communication strategy * Develop, execute and manage the lead-generation program including email campaign, webinar, trade show, SEO/SEM, etc. * Leverage social media and other PR methodologies to build brand awarenessQualifications: The ideal candidate needs to be creative, resourceful and self-driven. Working knowledge of enterprise IT is a plus. This position requires you to learn quickly and think independently.
Minimum requirements include: * Bachelor's degree * Outstanding written and verbal communication skills * 4+ years marketing and PR experience * In-depth knowledge of digital marketing and in-bound lead generation
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