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Entertainment Industry Employer - Greenwich, CT US
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For your reference, we have included the original job posting below.
Director, Program Research
Job Number:
41708759
Company Name:
Entertainment Industry Employer
Job Location:
Stamford, CT US
Job Categories:
Arts, Entertainment & Gaming Media & Communication
Director, Program Research
Looking for a Director of Program Research who will be instrumental in the creation and launch of a fully multiplatform television network. The Director will be responsible for directing the quantitative and qualitative research efforts supporting the programming of the Network. The Director of Program Research will manage the acquisition and analysis of research data, as well as the timely and clear communication of that data and resulting recommendations to key stakeholders in the organization.
Responsibilities:
-Manage and lead research efforts to determine effectiveness of programming efforts across all platforms and to chart ratings stories for the network.
-Distill and translate complex research data into accessible, actionable recommendations.
-Effectively utilize quantitative and qualitative research to inform scheduling decisions.
-Provide daily and weekly reviews of Network's programming and the competitive landscape.
-Evaluate, interpret, and challenge (when necessary) syndicated research data from various sources.
-Provide objective ratings estimates and forecasts based upon measurable criteria.
-Evaluate and interpret primary data for senior programming and marketing executives.
-Coordinate with other internal research teams including Ad Sales Research and Consumer Insights.
-Employ the latest, most insightful and cost-effective primary research methods for understanding consumer trends, attitudes, and lifestyle patterns. This includes, but is not be limited to, cable testing, dial testing, mall intercepts, focus groups, online panels, phone surveys, and others.
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