DIRECTOR/ VICE PRESIDENT - Marketing and E-Commerc
E-Commerce
- Develop and execute vision and strategy for E-Commerce channel that encompasses product, marketing, and site design
- Develop and execute a business strategy that optimizes traffic and conversion.
- Develop strategy for paid & natural search, electronic direct marketing and affiliate marketing.
- Leverage brand creative to develop marketing handle, look & feel of website.
- Manage Business - revenue and budget (P/L Responsibilities)
- Optimize the performance of the web site and its ability to generate sales and related transactions.
- Ensure the day-to-day effectiveness of content display merchandising, navigation, search functionality and product presentation maximizes customer experience.
- Provide on-going tracking and analysis of customer on-site behavior through market and competitive analysis and review and measurement of site analytics
- Integrate feedback from Customer Service and customer research into site functionality and product presentation requirements
- Build International E-Commerce strategy
Catalog
- Develop and execute vision and strategy for catalog channel that encompasses product, catalog design & layout
- Develop fiscal budget and sales forecast for catalog circulation and marketing programs.
- Develop proforma-level circulation plans.
- Manage schedule for all planning, mailing, analysis, and forecasting activities.
- Identify trends and analyze marketing programs, catalog mailings, list results, customer behavior, and purchase patterns.
- Manage external vendors and agency relationships, including negotiating multi-year contracts
- Collaborate with merchandise/inventory team to develop a sales & inventory plan that optimizes channel growth & profitability
- Lead and develop a team focused on two main areas, E-Commerce & catalog business
