Email Marketing Manager

Email Marketing Manager

The Email Marketing Manager will support the Senior Digital Marketing Manager in all email production and planning. This role will be responsible for the implementation, execution, and reporting of all email marketing campaigns. We'll also look to the Email Marketing Manager to keep us current on email marketing best practices with regard to content strategies, data capture and campaign analysis, deliverability, and CAN-SPAM compliance. We are still in the process of developing and testing our email marketing strategy so this role will offer an exciting opportunity to take part in the process design and contribute to the creation of our strategy.

Please note that in order to qualify for this job you need to have HTML writing and editing skills.

Responsibilities:
- Assist in providing vision, strategy, and leadership for the email channel.
- Manage email production and coding for all campaigns.
- Maintain our email calendar with accurate dates and email content. This involves segmenting, building, quality testing, tagging, and approving all email campaigns by checking for accurate email copy and imagery.
- Coordinate, manage, and align resources across business units and functional teams to produce engaging email campaigns.
- Maintain historical records of emails complete with a binder of printed email creatives and results summaries.
- Manager all customer segmentation to accurately target contacts for each email campaign.
- Continuously optimize and communicate critical email performance metrics such as open rate, CTR, conversion, $ per circulation, etc.
- Recommend new ideas and innovations to grow and improve the email channel
- Collaborate with internal stakeholders to dovetail online and offline initiatives, maximize the reach of internal business units, and reinforce the brand design, presence, and voice.