Market Research Analyst

Market Research Analyst

Market Research Analyst


Job Code: 21-5009
Location: Kingwood, TX US
Travel Involved: 0-10%
Job Type: Full Time
Job Level: Experienced (Non-Manager)
Education: Bachelor's Degree
Skills:
Category: Advertising/Marketing/Public Relations,General Management
Position Summary:

If taking care of human resources is our business,
imagine what we offer our own people.

At Insperity we help businesses provide the best possible benefits and advantages to their employees. Needless to say, we understand that doing more for people is the best way to do things. Look at our benefits package, our work environment and our commitment to your personal and professional success…let’s just say we lead by example. Take a closer look. Then take your place with the company that understands you have a life as well as a career.

With minimal direction, theMarket Research Analystanalyzes data, examines methodology and disseminates results of Insperity Client Satisfaction Survey, executes market research studies, performs research activities and analyzes results relative to retention/attrition data for all customer segments, and assists in defining market strategy and prepares/presents reports to support decision-making.

ESSENTIAL FUNCTIONS

· Assists in management, development and execution of all customer and market research studies as it relates to new and existing service offerings.
· Analyzes and prioritizes the results of research activities and uses the results to drive and recommend improvements.
· Designs and implements surveys by using qualitative, quantitative, and secondary research techniques, also responsible for Customer Advisory Boards and/or customer feedback cycles.
· Assists with the identification and tracking of customer segmentation for Insperity.
· Helps to identify and deepen the value proposition for each segment of our client base through the use of research. Examines and analyzes statistical data to forecast future customer needs and retention levels.
· Monitors, assesses and communicates market trends, economic indicators, and competitive information to determine strategies for segmenting the market, product attractiveness, and service delivery options on a per project basis.
· Assists business units with their research needs for the projects. Completes projects according to the project schedule, solves day-to-day data/client issues with minimal supervision, and answers business unit questions related to specific project execution.
· Assists, through research, in defining the market opportunity and product strategy, including user experience, feature set, pricing, promotion, target segment, customer service, and support.
· Prepares analysis and reports based on primary and secondary research to support planning and decision-making, including development of reports in the WebFocus environment.
· Works with selected vendors to complete research initiatives.
· Serves as a backup for client separation and termination functions.

Requirements


EDUCATION / EXPERIENCE REQUIREMENTS

· Bachelor’s Degree in Business, Marketing, or Statistics is required.
· 5-8 years of experience in Market Research field is required.

KNOWLEDGE / SKILLS

· Solid presentation skills to provide findings to senior management is required. Excellent at presenting data and providing recommendations supported by the data. Possesses excellent communication and presentation skills, strong Project Management skills, strong visionary and analytical skills.
· Experience applying qualitative and quantitative research methods. Working knowledge of market research fundamentals and processes is required.
· Proficiency in Microsoft® Suite is required. Knowledge and skill of Vovici and/or other survey tools and WebFocus tools.
· Working knowledge of Survey tools, Analysis tools, and Market Simulation tools a plus

Offering unrivaled benefits starting day one!
· Competitive Compensation Package
· Generous paid time off (19 days!) for personal, vacation and sick days
· 8 Paid holidays
· Four hours/month paid volunteer time off
· Employee stock purchase plan
· 401(k) plan
· And much more!