E-Commerce Marketing Project Mgr. From transportation to communication, from the leading edge of industry to the comfort of the American home, Bosch touches people's lives. Would you like to learn how to become part of our team? Then read on.
Robert Bosch Tool Corporation is composed of industry-leading brands, including Bosch, Dremel, Gilmour, Rotozip, Skil and Vermont American. Bosch designs, manufactures, and sells power tools, rotary tools, and accessories, as well as lawn and garden equipment. Renowned for innovation, versatility, ease of use, durability, and performance, Bosch tool products are sold through distribution channels. These channels include industrial supply houses, tool specialist, and rental firms, as well as retail hardware stores, mass merchants, and home improvement centers. Professionals and do-it-yourselfers benefited from numerous 2005 new tool products and innovations.
Job Description :
*Lead the planning, development, and execution of online marketing strategies to support the company's business priorities, marketing objectives, and sales goals. *Manage creative execution for all online marketing campaigns, including design, layout, product positioning, and ad copy & ensures message consistency throughout new campaigns and promotions. *Develop and manage e-mail marketing campaigns, SEO and SEM efforts for company website(s) and products. *Deliver reports on results of e-mail campaigns, SEO, SEM and other marketing programs. *Analyze key business metrics, including user behavioral patterns, traffic & distribution trends, plus other KPIs and make recommendations to improve performance. *Collaborate with Online Marketing Team to identify emerging media opportunities as well as strategize tactics to gain market share within existing channels. *Educate internal teams and advocates best practices and new industry trends and opportunities for increased online branding and online sales. Serve as liaison role for PT-BNA rBU to provide solutions for internet and e-commerce requirements.
Job Requirements :
*Required Bachelors Degree in Marketing, e-Business, Communication, Liberal Arts or related business field or 8 years related experience *Preferred MBA, MS- communication or related fields *General Marketing Experience preferably with product manufacturer, service provider, or CPG *High aptitude for technology & strong knowledge of e-business, technology solutions, online marketing practices, plus a vision of the opportunities developing in the digital world *Proven experience in online marketing space: executing e-mail marketing campaigns, search engine marketing campaigns, banner ads, promotion development *Experience in project management; project team lead and project team support *Strong analytical skills & ability to turn data analysis into business impacting actions, utilizing key data and analysis applications like Omniture, Google Analytics and/or others *Experience in consulting or agency role highly preferable *Travel # 5 - 10%
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