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For your reference, we have included the original job posting below.
VP/Group Director, Marketing
Job Number:
25850510
Company Name:
Digitas
Job Location:
Madison Square STA, NY US
Job Categories:
Marketing & Advertising Management & Business
Salary:
Open
Minimum Education:
4-Year College Degree
VP/Group Director, Marketing
Categories: General Management
New York Digitas USA
About Digitas:
Founded in 1980, Digitas?one of the world?s leading digital marketing and media companies?is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world?s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people?s passions and create loyal, motivated relationships.
Our people are at the top of their industry ? inspiring innovation, creativity and results. Were artists, analysts, technologists, writers, and producers. Were passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
SUMMARY:
Manage several overall Client relationships, or several lanes within one larger Client relationship through the ability to understand Client marketing and business objectives and develop high-level strategic plans. Monitor Digitas efforts to ensure adherence to strategic plans and objectives. Manage resource allocation profitably. Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet Digitas quality standards.
ORGANIZATIONAL RELATIONSHIPS:
Position Reports To: SVP/EVP
Position Supervises: VPD (Manager, where no VPD or AD exists on business)
RESPONSIBILITIES:
Program Development and Execution:
? Leads and manage multiple client relationships, serving as the primary and high level contact to articulate the Digitas view on strategy and business philosophies
? Sells in new project ideas to client that aligns with their business, customer and brand goals
? Manages clients expectations, pushing back when necessary
? Proactively solicits feedback from the client on team and relationship with Digitas
? Supports new business initiatives within your own client and other Digitas potential clients
? Facilitates and own all legal contracts for your client
? Owns and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for your client?s business
? Owns financials for the client ? steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary
? Oversees all deliverables of the extended internal team to ensure clients expectations are being met ? highlight issues to the client when necessary
? Keeps SVP on business apprised of any issues with client i.e. missed deadlines, client strategy issues, etc.
? Aligns business appropriately with the right staff ? ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise
? Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise ? outline and monitor rules of engagement for Marketing and Delivery team
? Ensures team delivers high quality work on strategy, and on time
? Develops relationships with the extended team that enhances the teams ability to deliver excellence
? Develops case studies on your business
Strategy:
? Understands fully the client?s business including:
o Economic levers
o Industry
o Organization
o Customer needs
? Develops overall strategy for clients business
? Develops and deliver strategic client presentations or recommendations or lead strategic discussions
? Provides solutions and ideas for clients unique challenges
? Identifies key customer insights that drive behavior change ? ensure marketing programs consider these insights
? Helps architect the customer experience
People Management:
? Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities
? Leads Managers or ADs on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
? Establishes and grows relationships across capabilities
Other Functions That May Be Required:
? Travel
? Participation in internal initiatives ? i.e. Offering Development, Training Module Development, New Business Pitches, etc.
Requirements:
QUALIFICATIONS: Outstanding client management skills - Considerable Online Acquisition experience (any category is okay) - Considerable Retention/Loyalty program development and experience - Confident, Articulate - Analytical - Business strategy development experience - Online marketing strategy experience - Paid Search experience - Experience using cutting edge technologies - Direct response , hard-core performance marketing experience along with digital media and a very solid understanding of search marketing - Lots of creative development so experience and comfort level writing and presenting creative briefs to the teams/clients - Agency experience mandatory - Financial services, credit card marketing, acquisition - Since this is on Amex, we need to keep away from candidates who have worked client side at Amex (case by case basis) - 8+ Years experience
