Associate Customer Marketing Manager

The Customer Marketing Associate Manager - Offer Management is responsible for overseeing the end-to-end 1x1 strategy - managing, supporting, and enhancing the Inspire Brands Customer Marketing programs, with an emphasis on the end-to-end offer creation process. The right candidate is someone who is energized to scale a vital practice that will be instrumental in shaping the future for Inspire's customers and business.

This role will work in close partnership with each Brand, as well as shared services for Performance Marketing, CRM, IT, Restaurant Tech, Data Science and Loyalty teams. He/she will be responsible for developing and driving efficient offer management best practices to enable the Inspire Brand portfolio to deliver personalized offers for all consumers across all channels for each brand, using CRM, API integrations, Mobile Apps, Emails, Mobile Push, Point-of-Sale and SAAS Loyalty Vendor Technologies.

RESPONSIBILITIES

• Work cross-functionality with internal and external stakeholders to execute the end-to-end offer creation process, including but not limited to; offer ideation, offer catalog management, offer eligibility, offer allocation, offer testing, offer execution and offer content

• Manage external relationship(s) with OMS platforms & creative vendors across each brand

• Implement and support offers to support national, loyalty, ad-hoc and 1:1 personalization at scale

• Understand and monitor all offer constructs, including but not limited to discount and bonus offers, using loyalty vendor technologies

• Work with QA teams on offer testing processes and escalations before, during and after production releases

• Consistently ideate & deliver new offer opportunities within and across each Brand

• Responsible for the creation and management of offer files for all Brands, including but not limited to offer & creative master files

• Partner with Performance Marketing, Loyalty, Brand, CRM, IT, Data Science and Analytics teams to manage process and backend development for offer-associated campaigns, with an emphasis on interpreting and validating requirements to be able to concisely deliver requirements and solutions to internal and external stakeholders

• Partner with CRM, Performance Marketing, and Loyalty teams to identify and implement operational opportunities and efficiencies to drive the Inspire Brands portfolio forward

• Develop and maintain deep understanding of the customer across the Inspire Brands portfolio in order to assist in better personalization communication and experiences for the customer

• Collaborate with creative agencies on offer strategy, including but not limited to campaign & timeline management

EDUCATION AND EXPERIENCE QUALIFICATIONS

• Required Minimum: 4 year degree

• 3+ years of experience managing offer and/or loyalty solutions in hospitality, retail, or Agency/consulting environments

• 3+ years marketing experience

• Preferred : Prior experience with a multi-brand organization that leverages scale (i.e., reuse) and supports bespoke brand requirements

• Expertise and prior experience in Agile ways of working framework

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Personal integrity, humility, an appreciation for the power of true teamwork.

• Passion for the restaurant industry and a strong desire to help shape the future at Inspire Brands

• Capable of working efficiently and accurately with excellent attention to detail while handling multiple projects in a fast paced, deadline driven environment

• Ability to solve problems both independently and as part of a team through a structured approach

• Self-starter personality who can operate with minimal supervision

• Detail-oriented and performance focused

• Ability to influence others

• Team player with strong communication and interpersonal skills

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.