Associate Director, Medical Content Lead (CRM) Hybrid

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Associate Director, Content Enablement is responsible to translate the asset customer experience strategy created by the therapeutic area (TA) and SR AD into approved assets. The AD manages agency partners and works with other internal teams to develop, obtain HPRC (medical/legal/regulatory) approval, execute and track content and tactics associated with an asset/brand. This includes maintaining relationships with agencies and third parties, including onboarding, collaborating, and tracking progress on medical content creation initiatives.

Duties & Responsibilities

• Manages multiple concurrent high visibility projects as well as works with TA and engagement teams to understand the medical customer and to generate ethical, scientifically rigorous BI, TA, and stakeholder aligned medical tactics and content.

• Acts as a change agent with the TAs and Medical, Legal and Regulatory to implement medical content campaigns through the development, review, approval, tagging and sharing of content through all channels.

• Partners with internal teams (GTM Partners - Creative services, HP Operations, Omnichannel, IT, CDMA, Regulatory, Legal, HPRC, etc. to ensure processes are in place and to deliver high quality campaigns.

• Responsible for the dissemination of approved content and working closely with the Content Advisory Team and CDMA Team to streamline content based on usage and insights.

• Facilitates submissions of curated content into Veeva Med Comms and support agency submissions to ensure accuracy to ensure proper tagging of assets.

• Supports customer journey mapping and persona development across the TAs orchestrating personalized campaigns.

• Under direction of SR AD, works with MA Strategists, Customer Engagement Strategists, A&I, GTM, and Medical Insights & Performance to efficiently analyze, track, and improve the TA specific orchestration of TA-specific activities across CDMA.

• Works with the SR AD to establish a budget for the assigned assets/brands.

• Manages to that budget and adapt according to metrics and market needs.

Requirements

• Bachelor's degree required; advanced degree preferred.

• Minimum of five (5) years Pharmaceutical Industry experience in marketing, HP Operations, Medical Affairs communications, publications, or related fields.

• Agency experience supporting pharmaceutical assets/brands/campaigns preferred.

• Solid understanding of the Medical, Legal, and Regulatory review of either promotional, non-promotional, or scientific materials preferred.

• Demonstrated understanding of pharmaceutical industry multichannel customer experience - including development of a customer experience plan, campaign/tactics/content creation, customer engagement technologies / application & industry regulations.

• Demonstrated examples of innovation, continuous improvement, measurement techniques and cross-functional collaboration required.

• Demonstrated relationship management, influencing abilities, conflict management and negotiation required.

• History of successful performance through fast and focused execution, strategic thinking, and ability to foster a collaborative environment.

• Demonstrated track record in continuous process improvements and sharing of best practices.

• Strong project management skills, with demonstrated ability to work on multiple projects efficiently and in a timely manner, are important.

• Excellent written and oral communication skills are required.

• Must embrace innovation and creativity and exhibit problem-solving skills.

• Experience working in highly matrixed, cross-functional teams.

Eligibility Requirements :

• Must be legally authorized to work in the United States without restriction.

• Must be willing to take a drug test and post-offer physical (if required).

• Must be 18 years of age or older.

Compensation

This position offers a base salary typically between $120,000 and $205,000. The position may be eligible for a role specific variable or performance based bonus and or other compensation elements. ?For an overview of our benefits please click here. (~~~)

All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.