Home Depot • Atlanta, GA 30309
Job #2686261339
Position Purpose:
The Associate Media Manager is responsible for supporting the planning of Affiliate campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of media plans in conjunction with marketing goals. Position oversees management of campaign activations, reporting, and operational tasks related to the channel.
Key Responsibilities:
45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
This position typically reports to Manager, Media
This position has 0 Direct Reports
Travel Requirements:
Physical Requirements:
Working Conditions:
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
3+ years of experience actively managing and implementing large Affiliate or Digital Marketing programs and budgets at an agency and/or large retailer
Previous experience with retail websites and analytics
Previous experience working with media partners and platforms (Impact Radius, CJ, Google Cloud, Tableau, etc.)
Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
Presentation, analytical and writing skills
Minimum Education:
Minimum Years of Work Experience:
Competencies:
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00
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