Commercial Marketing Manager

The Commercial Marketing Manager is responsible for helping to build and operationalize go-to-market omni-channel marketing plans to drive customer and revenue growth for the Commercial businesses. This role will partner closely with the overall marketing team, external consultants, and internal subject matter experts (SMEs) to execute and report on marketing tactics aligned to the strategic goals of the enterprise and commercial business lines, including lead generation, acquisition, lifecycle, content, etc. Current areas of business responsibility include Commercial & Industrial (C&I), Commercial Real Estate, Sponsor Finance (CRESF), Equipment Leasing (BFG), and Treasury Management.

Scope of Responsibilities

• Collaborate with business leader stakeholders to understand goals and strategy to develop marketing strategy and integrated marketing plans in support of delivering objectives.

• Develop, manage, and coordinate marketing initiatives from start to finish, inclusive of project management, compliance approvals, and execution, and campaign reporting with results-driven approach to attain growth goals.

• Work with marketing lifecycle partners to understand and enhance the functionality of CRM to develop and execute lifecycle marketing initiatives, track leads, and enhance campaign reporting to drive cross-sell.

• Partner internally and with outside vendors/agencies to develop creative and collateral to support campaigns by providing thoughtful creative briefs, identified channels, and clear KPIs.

• Analyze and present KPI results of promotions/campaigns to internal stakeholders with recommended optimizations on assigned basis.

• Understand and assist with competitive intelligence tracking and reporting.

• Develop and support marketing planning activities including strategic and annual plans.

• Plan and execute customer events as needed.

• Deliver strong tactical execution in a fast-paced and high-volume environment.

• Bring a creative, entrepreneurial approach, with the ability to be agile when evaluating opportunities.

• Demonstrate positive, proactive, professional, and collaborative attitude to build relationships across teams and department.

Note: Management reserves the right to assign or reassign duties and responsibilities to this role at any time.

Qualifications

MUST HAVE

• Minimum three (3) years of demonstrated experience in Marketing and/or marketing Manager roles.

• Digital marketing experience including paid media, social, search, etc.

• Strong proficiency in Microsoft product suite:

• Excel-including building and manipulating pivot tables and additional Excel and Reporting duties, as required.

• PowerPoint (including master slides, templates, etc.) to quickly produce sophisticated, clear, and effective presentations to leadership and stakeholders.

• Interest in learning additional systems and software platforms including project management, bank core system software for report export and analysis, and accounting/CRM software, as needed.

• Excellent project management skills and strong ability to think strategically and be willing to roll up your sleeves and work through details to ensure successful execution and follow-through.

• Understand P&L and experience with managing budgets, etc.

• Ability to interact professionally with all levels of personnel, including senior management to ensure strategic alignment.

• Excellent interpersonal skills and demonstrated ability to work as part of a team in a highly collaborative environment.

• Ability to plan and manage in a fast-paced, rapidly changing environment.

• Commitment to ongoing professional development.

NICE TO HAVE

• Previous experience in financial services industry.

• Experience with data-based marketing (including CRM and AI), and familiarity with Salesforce, FSC and nCino preferred.

• Experience with Workfront project management software.

PHYSICAL DEMANDS/WORK ENVIRONMENT:

• Hybrid work environment balancing main office, field/other offices, and work from home days.

• Typical corporate office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.

• Frequent use of eye, hand, and finger coordination enabling the use of office equipment. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices.

• May require travel throughout the Byline Bank franchise.

ABOUT BYLINE:

Headquartered in Chicago, Byline Bancorp, Inc. (NYSE: BY) is the parent company of Byline Bank, a full-service bank serving small-and medium-sized commercial businesses, financial sponsors, and consumers. For over 100 years, Byline has served as a community and commercial partner, bringing customers personalized banking solutions to achieve personal and business financial goals.

Byline Bank has approximately $8.9 billion in assets and operates 48 branch locations throughout the Chicago and Milwaukee metropolitan areas. Byline Bank offers a broad range of commercial and retail banking products and services including equipment leasing solutions and is proud to be the top Small Business Administration (SBA) lender in Illinois and top 5 in the nation.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Byline Bank, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

PHYSICAL DEMANDS/WORK ENVIRONMENT :

Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office equipment. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices.

Byline Bank offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

The salary range for this position is $84,000 to $115,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Byline Bank offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with Byline Bank, you'll find a far-reaching choice of benefits and incentives.