Newell Brands • Hoboken, NJ 07030
Job #2681796695
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Position Title: Copy Manager, Learning & Development
Location: Hoboken, NJ
Reports to: Creative Director
Newell Brands is searching for a seasoned Copy Manager to lead our Content Team and support a diverse portfolio of iconic consumer goods brands including Graco, Baby Jogger, Crock-Pot, Calphalon, Rubbermaid, Marmot, Coleman, Sharpie, Elmer's and more.
This role will work with our Learning & Development Brands (Graco, Baby Jogger, NUK, Elmer's, Sharpie, Paper Mate & more), so a history or strong interest in educational, activity and/or family/parenting brands is a plus. The Copy Manager will oversee the development and implementation of brand voice and product messaging across all consumer touchpoints, as well as manage a team of writers to ensure efficient delivery of content to our retailers, brand sites, and social media platforms. The right candidate for this role will be comfortable presenting and communicating our copy vision to multiple stakeholders, and will also partner closely with Production, Design, and Marketing teams to develop our overall communication strategy. We are looking for a passionate, creative leader who can elevate the quality of our content, create new opportunities for growth, actively develop talent, and foster a culture of collaboration and creativity. The ideal candidate will possess a blend of management, editing, and writing skills-as well as the ability to tackle a high volume of tasks with poise and enthusiasm.
Responsibilities:
Provide strategic vision for all product copy and brand editorial across category of business
Partner with Brand Marketing teams to develop and revise brand guidelines where needed
Review and refine copy across all channels-Store, DTC, ~~~ and Social-to deliver on brand promise, and ensure consistency of tone within a digital-first POV
Leverage SEO, web analytics, customer insights, and user feedback to optimize content impact
Work with Legal to ensure compliance and to help protect brand/corporate intellectual property
Partner with Marketing and Production teams to develop content roadmap & action plan for deliverables
Track and balance writer workload; set team priorities and goals
Recruit and interview potential new hires
Key Qualifications:
6+ years experience in editorial roles; 2+ years demonstrated experience managing, developing, and leading teams
Extensive experience in digital mediums, especially eCommerce
Exceptional writing and editing skills; you think and communicate clearly in all mediums
A solution-oriented leader who is adept at both creative thinking and project management
Great "bedside manner"; you give constructive yet decisive feedback and you value kindness in all interactions
Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
Enthusiasm to communicate your vision and insights to your team, colleagues, and business stakeholders
BA in English or Creative Writing, or relevant work experience
Experience or strong personal interest in working with educational, activity and/or family/parenting brands is a plus
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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