Director, Digital Marketing

We are looking for a dynamic Director of Digital Marketing to lead our global digital marketing initiatives, focusing on strategic demand generation and digital transformation. This senior role leads all aspects of our company's digital campaigns across all channels, with a primary goal of driving revenue growth through innovative lead generation strategies. As a key leadership position, the Director of Digital Marketing will collaborate product development, sales, and commercial leaders to ensure our marketing efforts align with broader business objectives. The role reports directly into our Vice President of Global Marketing and supports the following web properties: ~~~ ~~~

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Key Responsibilities

• Strategic Leadership in Digital Marketing: Develop and implement a comprehensive digital marketing strategy that encompasses SEO, PPC, social media, ABM, and other digital channels to support our company's revenue objectives. Provide vision and direction to the digital marketing team, ensuring alignment with our global marketing strategy.

• Advanced Lead Generation and Conversion Optimization: Spearhead advanced SEO and PPC strategies to enhance brand visibility and lead generation. Lead efforts to optimize conversion rates through meticulous analysis and collaboration with web operations, ensuring a seamless user experience across all digital platforms.

• Global Campaign Management: Direct global marketing campaigns, demonstrating vertical marketing tactics and product commercialization strategies to enhance market penetration and customer engagement. Apply data-driven insights to refine campaign strategies and achieve maximum return on investment.

• Content Strategy and Marketing Automation: Lead all aspects of the development of compelling content and marketing automation strategies to nurture leads efficiently through the sales funnel. Collaborate with the content team to create targeted content that addresses customer needs and supports business goals.

• Performance Analysis and Reporting: Establish and monitor key performance indicators related to digital marketing effectiveness and business impact. Lead regular reviews of campaign performance, adjusting strategies as necessary to drive continuous improvement.

Skills and Requirements

• Minimum of 8+ years of experience in digital marketing, with a consistent track record of leading successful digital marketing strategies, preferably in B2B environments.

• Validated leadership experience in leading a diverse and globally distributed team with the ability to workwith teams across the following time zones: United States Pacific Time to Central European Time

• Strategic problem solver with a process-oriented approach, able to drive initiatives from conception through to completion.

• Expertise in digital advertising, including a deep understanding of SEO, PPC, and marketing automation platforms. Google certification and proficiency in SEO tools (e.g., Screaming Frog, SEMRush, Ahrefs) are highly desirable.

• Strong analytical skills, with experience in using web analytics tools (Google Analytics, Google Search Console, etc.) to inform and guide marketing strategies.

• Experience in cross-functional collaboration, capable of working closely with product, sales, and commercial teams to align digital marketing strategies with business objectives.

• Solid understanding of web technologies (HTML, CSS, JS) and their impact on SEO and user experience.

• Project management prowess, capable of leading team members overseeing external agencies and freelance resources to deliver high-quality digital content, including video.

This role is not just about leading our digital marketing efforts; it's about shaping the future of our digital presence and driving the digital transformation of our global brands. If you are a transformational leader with a passion for digital marketing and a track record of delivering results, we would love to hear from you.

Fortive Corporation Overview

Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

Ready to move your career forward? Find out more at ~~~ (~~~) .

The position is with Specialty Product Technologies (SPT). Specialty Product Technologies (SPT) has grown to be a global leader as a core technology company comprised of several strong product lines. SPT designs, manufactures, and markets innovative products, services, and technologies to deliver manufacturing/operational efficiencies, cost-effective solutions, and high-quality products demanded by today's industrial automation marketplace.

Every SPT product line has earned a "best in class" reputation and has been built on a solid foundation of achievement over a long period of time with proven reliability in the most rigorous and demanding applications. Each product line is considered essential components in the markets and applications they serve.

Founded in 1901 as the Veeder Manufacturing Company, the company joined the Danaher portfolio in 1986 and has continued to grow. Today, SPT is part of the Fortive Corporation. The SPT product lines encompass the solid brands of Eagle Signal, Joslyn Clark, Namco Controls, Superior Electric, Thomson Nyliner, and Veeder-Root. SPT product lines can be found in a wide variety of applications and industries.

We Are an Equal Opportunity Employer

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.