Robert Half • Minneapolis, MN 55405
Job #2697402910
Description
We are in search of a Digital Marketing Manager to join our non-profit organization based in Minneapolis, Minnesota. The role mainly involves leading the development and management of digital channels and campaigns to boost engagement, increase brand awareness, and grow our email subscriber base.
Collaborate with the Marketing Director to define objectives and develop digital campaign solutions targeting unique audiences
Partner with project teams to brand, design, position, and digitally market events and programs
Assist with the development and execution of online fundraising efforts
Brainstorm and implement new and creative growth strategies through digital marketing
Generate and present digital marketing reports and analyses for feedback
Optimize the functionality of our public facing digital infrastructure
Plan, design and execute email launches to reach and engage our target audiences using Mailchimp
Manage email database and provide improvement strategies to help organize audiences
Advise on email best practices to adapt to changing trends and audience preferences
Design, schedule, and post social media content using Facebook ads management
Evaluate and recommend social media strategies that grow our reach and maintain our brand voice
Monitor social media channels for mentions, comments, and messages, to gain insights and track engagement
Manage website and provide ongoing updates and maintenance using Wordpress CMS
Manage SEO optimization and assess online website traffic
Design and build new web pages as needed
Ensure email collection and welcome journey efficiency with integration into email platform
Use Google Analytics to read, interpret, and present technical information.
Requirements - Minimum of 5 years of experience in a marketing role, preferably at a director level
Proven experience with Google Analytics, Facebook ads management, and Mailchimp
Strong proficiency in Wordpress CMS and Mac computers
Demonstrated ability in design and visual content creation
Prior experience in the non-profit sector is advantageous
Excellent leadership and team management skills
Demonstrable strategic thinking and marketing planning abilities
Outstanding communication and interpersonal skills
Bachelor's degree in Marketing, Business, or a related field is preferred
Strong understanding of market trends and consumer behavior
Proficiency in budget management and reporting
Proven ability to manage multiple projects simultaneously
Excellent problem-solving and decision-making skills
Strong ethical standards and a high level of personal integrity. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (~~~) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https:///~~~/us/en/terms) .
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