Director of Marketing

All the benefits and perks you need for you and your family:

• Career Development

• Whole Person Wellbeing Resources

• Tuition Reimbursement

Our promise to you:

Joining AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule : Monday - Friday, 8:00am - 5:00pm

Location : 1035 Red Bud Rd, Calhoun, GA

The role you'll contribute:

The Marketing Director is responsible for positioning the AdventHealth network for success by developing strategic marketing plans that drive business to the organization. It is his/her responsibility to work closely with the AVP Marketing & Brand Strategy, Executive team, and Marketing & Communications team to determine AdventHealth Gordon's and Murray's goals and continually assess ROI to ensure organizational objectives are met.

The Marketing Director drives marketing strategies and tactics to competitively differentiate, build market preference and grow market share through the network's branded services. This position oversees all aspects of brand positioning, marketing messaging, design and creative execution as well as the creation and production of AdventHealth Gordon's and Murray's marketing programs. The Marketing Director oversees adherence to brand design standards while ensuring a consistent image in the community. In addition, this position works with the AVP to ensure advertising strategies are implemented within specified budgets and timeframes and internal and external messaging is timely and consistent.

The Marketing Director actively collaborates with the executive leadership team, service line leaders, physicians and other key stakeholders. This position requires a creative and progressive leader, hands-on relationship builder and influencer with an analytical mindset and the reputation of getting things done.

PRINCIPAL DUTIES AND JOB RESPONSIBILITIES :

• Contribute to the development of the integrated strategic business plan by participating in the overall planning process and overseeing the development of the marketing plans for each service line/business unit at AdventHealth Gordon and Murray.

• Oversee the development and execution of strategic marketing plans for service lines based on priorities set by the AdventHealth Gordon and Murray executive team. Determine goals and continually assess ROI to ensure organizational objectives are met.

• Lead and participate in marketing team's annual operating budget planning, development and oversight.

• Work with physician marketing and community outreach team to coordinate and execute marketing and community events at AdventHealth Gordon.

• Oversee campus-level social media channels for AdventHealth Gorrdon.

• Oversee campus-level social media reputation management for AdventHealth Gorrdon.

• Oversee online provider directory, working with Med Staff, Clinic Management, and the Southeast Region Consumer Experience Center to ensure accuracy and alignment.

• Coordinate and execute marketing plans for onboarding new providers and coordinate offboarding communication when providers leave.

• Positively represent the organization at community programs and functions to promote the brand.

• Work with Director of Physician Relations and Community to ensure alignment of community relations initiatives through Chamber of Commerce, school systems, and other community partners.

• Work closely with Director of Physician Relations to ensure alignment of marketing campaigns and physician relations marketing initiatives.

The value you'll bring to the team:

• Ability to demonstrate success in building relationships with community leaders by representing and elevating the brand

• Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media

• Excellent and persuasive communicator

• Stature and confidence to work effectively with a high-performing hospital leadership

• Ability to work in a matrixed environment navigating local facility needs with GA Market goals

• Ability to manage marketing and communications to advance an organization's mission and goals

• Ability to work both collaboratively and autonomously with minimal direction

• Ability to make decisions in a changing environment and anticipate future needs

• Ability to translate strategic thinking into action plans and output

Ability to communicate challenging concepts into easily understandable language

Qualifications

The expertise and experiences you'll need to succeed :

Minimum Requirements

• Bachelor's degree in Marketing, Public Relations, Communications, Journalism or related field

• Minimum of 8 years of position-related experience

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Gordon

Schedule: Full-time

Shift: 1 - Day

Req ID: 23043002

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.