Product Manager, Downstream (Lung Health)
Plymouth, Minnesota, United States
Nov 19, 2019
Careersthat Change Lives
The Minimally Invasive Therapies Group strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions.
The US Downstream Product Manager is an essential member of the Lung Health Marketing team, reporting to the Director of Downstream Marketing. The person will play a key role in creating and implementing effective marketing strategies and driving commercial execution, focusing on the sales readiness and customer communication. The primary role is to be the US marketing lead, focusing on marketing campaigns, sales tool creation, competitive positioning, customer communications, and market analytics.
A Day in the Life
Be the primary story teller andcontent creator for the Lung Health portfolio, empowering the sales teamto effectively message products to physicians and hospital decision makers. Work with Global Marketing, MarketingCommunications, Marketing Ops, Medical Education, and Sales to refinemessaging and strategy.
Create and execute marketingcampaigns, promotional strategies, and evidence dissemination strategies. Identify customer segments and createtargeting prioritization.
Create competitive response and differentiationmessaging and tools. Work withUpstream Marketing to identify competitive gaps in product portfolio.
Manage customer communications and touchpointsthrough sale force collateral, digital channels, and promotional andeducational events.
Collaborate with Medical Educationand Sales Leadership Council on content, material creation, educationstrategy for diverse sales force needs.
Develop and manage relationshipswith physician consultants and KOLs for marketing engagementopportunities.
Provide society, trade show, andlocally-hosted VIP programs support.Utilize the opportunity at these events to gain customer mindshare throughpromotional messaging tools and event programs.
Track metrics and manage analytics measuringmarket trends and marketing effectiveness.
Manage resourcing, timelines andbudgets associated with projects in areas of responsibility.
Travelapproximately 30%, domestic.
Must Have: Minimum Requirements
Bachelors degree required
Minimum of 4 years of marketing or sales experience, or advanced degree with a minimum of 2 years of marketing or sales experience
Nice to Have
Medicaldevice industry experience
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.