Home Depot • Atlanta, GA 30309
Job #2675187718
Position Purpose:
The primary responsibility is to build equity in in The Home Depot's Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.
The Manager - Brand Development is responsible for:
Key Responsibilities:
30%
Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
30%
Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager - Brand Development for alignment.
Develop integrated marketing plans (Internal & External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD
20%
Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
Explore and Apply Learning from Star Ratings Analysis
Explore growth opportunities based on analytics
20%
Partner with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.
Direct Manager/Direct Reports:
This role reports to the Sr Manager of Brand Development.
This position has no direct reports.
Travel Requirements:
Physical Requirements:
Working Conditions:
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
5 Years classical brand management experience
MBA
Agency/consultant experience
Start-up experience; corporate experience
Retail or home improvement industry experience
This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a
comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description
supercedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.
Minimum Education:
Preferred Education:
Minimum Years of Work Experience:
Preferred Years of Work Experience:
Minimum Leadership Experience:
Preferred Leadership Experience:
Certifications:
Competencies:
Leadership, strategic thinking, initiative and follow-through, conflict resolution
Project management, priority setting, people management, analysis, budget management
Management of cross-functional teams, effective written and verbal communication
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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