Salesforce Marketing Manager

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

Our continued growth has created an opportunity to join us as a Salesforce Marketing Cloud Manager.

Position Overview

As the Salesforce Marketing Cloud Developer, you will be the trusted advisor and leader who partners with business stakeholders to design a vision and architecture for solutions to a business opportunity as well as educate the team with technical best practices. You will be acting as a trusted advisor to the cross functional Marketing team and an effective mentor for other Salesforce professionals working along side you. You will need a deep understanding of the Salesforce platform but just as importantly, top-notch people skills to get your ideas and solutions across to stakeholders and gain integrity to get the collective team vision built into successful solutions that deliver class leading digital experiences for our patients.

Key Responsibilities:

• Collaborate with Marketing Managers to design, develop, test, document and deploy marketing campaigns using all available Salesforce marketing infrastructure

• Demonstrate a strong command of technical details to translate proposed solutions into functional specifications in partnership with technology teams

• Collaborate with business stakeholders to create prototypes and proofs of concept as a means of eliciting and defining requirements

• Own the design of Salesforce and potentially other affiliated solutions (Health Cloud)

• Review solutions and recommended improvements, describe and illustrate designs with justifications for stakeholder alignment

• Conduct releases as needed, approving configuration and coded items to be deployed between environments and keeping all members informed of progress and completion

• Manage and author the testing process, including configuration, quality assurance, deployment and monitoring

• Provide guidance on user story writing, ensure success and acceptance criteria are defined for each story

• Collaborate project and workstream planning

Qualifications/Requirements:

• Education Level: Bachelor's Degree in Business, Computer Science, Marketing, or related field

• Minimum 5+ years experience in a leading role in delivering Salesforce Marketing Cloud projects

• Experience in integrating Salesforce Marketing Cloud with Salesforce Health Cloud

• Experience with API integrations (REST/SOAP)

• Advanced SQL knowledge

• Understanding of Agile practices and associated tools (Jira/Azure DevOps or similar)

• Minimum Salesforce certifications: Marketing Cloud Developer. Marketing Cloud Admin welcomed

Starting Salary: ($119k-140,000k)/yr, (DOE), plus up to 10% bonus incentive opportunity