Senior Director, Enterprise Cell and Gene Therapy Strategic Portfolio Manager

By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

We are seeking a tenacious and results-driven Senior Director to lead our Enterprise Cell and Gene Therapy marketing and product management teams at Bio-Techne. The successful candidate will be responsible for developing and executing comprehensive marketing strategies, driving revenue growth, enhancing customer acquisition, and elevating the awareness of our Cell & Gene Therapy brand. This candidate will possess a strong understanding of the C&GT market space, with the ability to evolve product development roadmaps and evaluate new opportunities to enhance the portfolio. This person will foster start-up like responsiveness to our customers' needs and ensure seamless collaboration across cross-functional commercial, operational, and business unit boundaries.\

Key Responsibilities:

• Work with the CGT BU Leader and the product line PMs to set the strategic direction of the products within the CGT enterprise portfolio. Responsibilities include:

• Evaluate new market opportunities for portfolio

• Track competitive offerings across target markets, including potentially disruptive technologies

• Provide deep customer knowledge for target segments through partnerships with sales and marketing, globally

• Develop strategy for addressing specific segments of the market. Includes defining Region-specific needs through partnership with local business managers.

• Provide strategic and compelling leadership for the Enterprise CGT marketing and product management teams, aligning strategies with overall business objectives.

• Develop portfolio strategy to achieve 3-5 year business goals

• Collaborate with PMs and technical team to create a new product introduction roadmap (3-5 year window)

• Evaluate opportunities for OEM relationships for products within the portfolio or adjacent product areas. If potential areas are identified, evaluate potential partners and implement the products into the business unit.

• Responsible for developing business cases for any newly proposed product or business direction

• Responsible for developing financial models to support proposed business plans

• Identify opportunities to expand presence with target market segment(s)

• Enhance awareness of C&GT brand and workflow solutions for immune cell therapy, regenerative medicine, and gene therapy through content creation, organic and third-party advertising, landing page crafting, SEO, SEM, promotions, regionally tailored initiatives, etc

• Cultivate and leverage customer advocates through targeted key opinion leader programs

• Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives and product performance.

• Develop financial models and business cases to support newly proposed product or business directions

• Mentor and develop a high-performing marketing and product management team, fostering a culture of growth and excellence. Encourage professional development and continuous learning for team members.

Qualifications

Education & Experience:

• Requires a bachelor's degree in a science related field, advanced degree preferred.

• Financial acumen desired, MBA preferred.

• Requires 10+ years of progressive experience in marketing and product management within life sciences or biotechnology industries.

• Seven or more years of management experience is preferred. Strong leadership skills collaborating across functions and leading a high-performing team.

Knowledge, Skills, and Abilities:

• Deep CGT industry knowledge, particularly in regenerative medicine.

• Demonstrated ability to lead, build consensus, and solve tough business problems within highly matrixed product, marketing, and commercial structures

• Proven track record of delivering growth, launching life science products, and executing successful go-to-market initiatives to a targeted customer base

• Excellent presentation, and interpersonal skills, enabling professional communication across all layers of Bio-Techne as well as customers' organizations

• Ensure transparency, alignment, and seamless business execution with cross-functional collaborators and executive leadership

• Craft business cases and data-driven analysis to define successful marketing strategies, develop outstanding products, evaluate new partnerships, and report performance

• Synthesize insights derived from customers, competitors, and markets to inform customer-centric product development and business decisions

• Agility in flexing from strategic thinking to tactical execution in a fast-paced entrepreneurial environment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Bio-Techne is an E-Verify Employer in the United States.