Senior Director, Marketing Analytics & Strategy

Job Title:

Senior Director, Marketing Analytics & Strategy

Role Overview:

The Senior Director of Marketing Analytics & Strategy will serve as a thought partner to our Integrated/Brand and Acquisition/Performance marketing leads to hone our test & learn strategies while evolving our analytics reporting in support of our growth and conversion goals. This seasoned professional will bring experience in working cross-functionally with Finance, Data, Marketing and Product to inform business decisions, customer journey improvements, and campaign optimization. This role will report to the VP of Marketing Strategy & Analytics.

This is a remote role based in the United States. We are only considering candidates based in the United States and are not offering relocation at this time.

About the Role:

• You will lead a team of analysts in the proactive development of reporting on key metrics, actionable insights, testing plans, and optimization recommendations.

• You will collaborate with the VP Marketing Planning & Analytics to drive the Annual Operating Plan in partnership with the extended Marketing org as well as Finance, ECommerce, and Product

• You will develop insights and recommendations to Marketing on investment allocations to optimize marketing programs and campaigns

• You will help grow the sophistication of the team's analyses with LTV models, LTV/CAC analysis, ROAS optimization, media mix modeling and Multi-touch Attribution

• You will develop prioritized test & learn roadmaps, recommend testing approaches, and methodologies, and ensure that we are delivering robust results with meaningful interpretations

• You will collaborate cross-functionally to align KPIs and metrics definitions across the business

About You:

• You have 8+ years working in consumer marketing analytics and test & learn design with at least 5 years in a management role and experience managing/developing a team of analysts

• Strong experimentation background (A/B, multi-variate and bandit tests etc) across both test design and readout (e.g. causal inference)

• Excellent analytical and critical thinking skills

• Hands-on individual contributor who can read and write SQL, Python and/or R

• Experience with a big data environment / IDE, such as Databricks and/or Snowflake

• Persuasive verbal and written communication skills, with a track record of delivering actionable insights and recommendations that help grow the business

• Experience with interpreting and understanding MMM and/or MTA solutions

• Experience with marketing data architectures, such as CDPs (customer data platforms), digital log files (e.g. Adobe Analytics), and stimulus data (e.g. Google Campaign 360, aggregated agency data)

• Work well with partners at all levels while advancing a strong point of view on data interpretation and effective test & learn strategies

#LI-REMOTE

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program

• 401k Retirement Plan

• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage

• Paid Parental Leave

• Support for Community Involvement

• 14 Paid Company Holidays

• Unlimited Paid Time Off for Exempt Employees

• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $161,500.00-$265,330.00. McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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