Senior Product Manager Consumer Lead

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

"We deliver innovative treatments to improve the lives of individuals suffering from neuropsychiatric, neurologic and other disorders"

Intra-Cellular Therapies Inc. is a publicly traded biopharmaceutical company headquartered in New York City. Founded on Nobel-prize winning research, we launched our first commercial product in CNS in 2020 and received approval for an expanded indication in 2021. Currently celebrating our 22 nd anniversary, we have a strong pipeline with projects in preclinical development stage through Phase III. We celebrate science, welcome curiosity, expect collaboration and demand integrity and respect in all we do, create and deliver.

Intra-Cellular Therapies is expanding our marketing team to support CAPLYTA, and we seek a Senior Product Manager Consumer Lead to join our team.

Envision working at an expanding company, founded on science, with passionate colleagues who aspire to help patients and caregivers who are impacted by mental illness. Intra-Cellular Therapies is expanding our marketing team to support CAPLYTA, and we seek a Senior Product Manager, Consumer/HCP to join our team!

This position will report directly to the Senior Director, Marketing and will be responsible for execution of the consumer, patient advocacy and public relations strategy and consumer marketing plan for CAPLYTA.

Responsibilities

• Manage the development of consumer, and patient marketing, promotional, educational, and/or corporate campaigns

• Oversee the creation and maintenance of direct-to-consumer websites and patient brochures, online video content, audio ads, CRM initiatives, emails and banner campaigns ensuring they effectively communicate product benefits and support consumer needs

• Develop and manage point of care tactics, patient profiles, patient testimonials, and KOL testimonials to drive patient interest and brand loyalty

• Support the development of the cohesive media plan along with creative development.

• Lead public relations efforts

• Help monitor marketplace and competitor trends via their digital footprint/approach, professional publications/databases, conferences, etc. and anticipate marketplace and competitive issues.

• Support and/or guide agencies, vendors and partners to execute tactical plans, ensure timelines are met, and budgets are managed

• Think innovatively regarding the application of new technologies and solutions to help achieve goals and drive brand growth

• Work with partners to report on KPIs and identify optimization needs, as well as track performance on a regular basis

• Support IT on the development of internal dashboards to track KPIs

• Analyze market data and consumer insights to identify opportunities and optimize marketing efforts on an ongoing basis

• Manage and develop social efforts on YouTube, Facebook, Instagram and Reddit

• Support training and conferences as needed

• Remain updated on cookie policies ensuring compliance with legal requirements and help shape digital marketing strategies effectively

• Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies

• Coordinate with the Market Research & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations

• Partner with the sales force to ensure effective communication, training and messages are delivered and customer needs are being met

• Support brand planning and may track and/or help prepare annual budget/forecast for marketing

• May manage inventory levels and distribution of promotional materials and samples

• Must work with colleagues to achieve meaningful outcomes and create business impact

• Other project work as assigned

• Collaborate with key cross-functional teams including, but not limited to, Sales Team, Peer Review Committees, Corporate Communications, Commercial Development, Market Access, and Patient Support, serving as the source of brand knowledge

• Partner with Marketing Analytics team to identify & implement advanced measurement studies that will demonstrate the business impact being driven by marketing investments as needed

• Evaluate new & innovative marketing opportunities and provide perspective for adoption (where appropriate)

• Complete all company and job-related training as assigned within the required timelines.

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Complete all company and job-related training as assigned within the required timelines.

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Requirements

• BA/BS degree; Masters or MBA desired

• Two plus years experience in a Product Manager role for a pharmaceutical, biotechnology company or media agency with HCP or consumer pharmaceutical experience

• Digital experience including web site development, social media, SEM, display and VEEVA utilization is desired, but not required

• Proven experience in pharmaceutical marketing, with a focus on consumer-facing initiatives preferred, but not required

• Strong analytical skills and the ability to interpret data to drive decision-making required

• Demonstrated leadership skills and the ability to influence stakeholders at all levels required

• CNS experience is desired, but not required

• Launch experience with newly marketed products or new indications preferred

• Track record of developing and implementing strategies/tactics that have delivered strong commercial results across both traditional & digital marketing channels

• Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners with understanding of digital implementation (e.g., programming/development, QA testing, etc.)

• Experience managing promotional budgets and strong business analysis skills required

• Deep understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

• Excellent listening, presentation, writing, editing and communication skills with ability to present to senior management when needed

• Solutions-oriented with strong problem solving skills

• The ability and willingness to travel domestically and internationally as required - up to 25%

• Must be able to perform all essential functions of the position, with or without reasonable accommodation

Intra-Cellular Therapies is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other legally protected status.

Senior Product Manager base salary range: $118,000-$140,000

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