Social Media Manager

Social Media Manager

Location: WellSpan Health, York, PA

Schedule: Full Time

Sign-On Bonus Eligible

Remote/Hybrid

Regular

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• Full time (80 hours biweekly)

• Weekdays, daytime hours with on-call requirements

• Remote

General Summary

Is a proactive, innovative, and strategic communications professional who works to advance WellSpan Health's image and reputation as a leading health care provider through strategic social media outreach and response. This position works to effectively position WellSpan's care, experts, services, and impact among key stakeholders and helps to mitigate reputational risk through effective management of various social media platforms. This position contributes to an integrated, collaborative, data-driven Communications team that is known for high reliability and excellence in execution.

Essential Functions

• Develops and executes a comprehensive strategy for WellSpan's corporate social media platforms using data and best practices.

• Works collaboratively with the Communications team and health system leaders to understand priorities and propose, develop and implement social media strategies to support specific annual plans and specific high-priority initiatives.

• Develops and executes multi-channel social media campaigns.

• Manages all WellSpan social media platforms including but not limited to Facebook, Instagram, LinkedIn, Twitter and others as needed or implemented. Manages content distribution using channels directly as well as other social media management tools.

• Identifies social media opportunities highlighting WellSpan's mission, vision, values, clinical excellence, innovation and community impact, and other strategic priorities.

• Owns the social media content calendar and ensures posts and all assets are accurate, compelling, in our brand voice and aligned with WellSpan priorities.

• Manages organic and paid social content; including gathering, organizing, editing, posting and analyzing performance of content generated by team members.

• Curates, manages, writes and edits accurate and compelling social media content for all platforms.

• Ensures high quality images, graphics and other assets for all social posts.

• Recommends KPIs, tracks and analyzes performance across channels and proactively makes recommendations for improvement. Reports monthly, quarterly and annually on social media results.

• Creates and owns engagement strategy and monitors all comments and responds or escalates per established protocols.

• Monitors current events, social media and digital trends and changes in order to make strategic recommendations for enhancing WellSpan's social media efforts.

• Provides social media training to WellSpan team members as needed.

• Supports social media needs after hours and on weekends when necessary.

• Supports crisis and disaster plans as needed.

• May support other writing needs on occasion.

• Obtains appropriate consent forms from interviewees and maintains compliance with HIPPA.

Common Expectations

• Writes, edits, proofreads, and proposes social media strategies and tactics.

• Works proactively with other team members to obtain relevant content.

• Maintains established policies and procedures, objectives, quality assessment and safety standards.

• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.

• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.

• Ability to multi-task while maintaining flexibility and meeting deadlines.

• Manages work and identifies issues and opportunities proactively.

Required for All Jobs

• Performs other related duties as identified.

• WellSpan Health has adopted and implemented a compliance program to support WellSpan's values and standards for professionalism, integrity, and ethics. Expected to support and meet the values and standards of the organization and the performance expectations of the job, the department, and the compliance program.

• WellSpan Health has adopted and implemented a privacy program to safeguard the patient information and the business and operational information of the organization. Expected to support and meet the values and standards of the organization to safeguard patient and business/operational information.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Physical Demands

• Standing - Occasionally

• Walking - Occasionally

• Sitting - Frequently

• Reaching - Rarely

• Talking - Frequently

• Hearing - Frequently

• Repetitive Motions - Occasionally

• Eye/Hand/Foot Coordination - Occasionally

Qualifications

Minimum Education

• Bachelors Degree Required

Work Experience

• 5 years Managing a comprehensive social media program. Required

• Experience in Communications, Digital Media, Journalism or Public Relations, preferably in a large, complex healthcare organization. Required

Knowledge, Skills, and Abilities:

• Proven ability to apply communications strategies to high-level organizational priorities.

• Proven experience developing effective, comprehensive social media strategies and analyses for an organization and for individual campaigns.

• Proven ability to develop and implement strategies to increase share of voice.

• Deep experience with social media management and analytics tools.

• Experience with graphic design and photography software preferred.

• Experience analyzing social media metrics and making recommendations to optimize results, detail-oriented.

• Critical thinking.

• Ability to successfully adapt to new processes and tools and work under tight deadlines.

• Ability to organize information and content for senior level approvals.

• Superior writing and editing skills in alignment with AP Style and brand guidelines and solid interpersonal skills.

• Proficiency with Microsoft Office Suite, Adobe Creative Cloud Suite, Canva, and social media management tools such as Meltwater, Hootsuite, Sprout Social or other similar tools.

• Experience in managing all aspects of social media platforms including Meta Business Suite and Meta Business Manager.

• Insights, Ad Manager, Google Analytics, and other relevant social media tools.

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You're unique and you belong here.

At WellSpan Health, we are committed to treating all applicants fairly and equitably, regardless of their job classification. If you require assistance or accommodation due to a disability, please reach out to us via email at ~~~. We will evaluate requests for accommodation on a case-by-case basis. Please note that we will only respond to inquiries related to reasonable accommodation from this email address. Rest assured, all requests for assistance or accommodation are handled confidentially, allowing applicants to share their needs openly and honestly with us.

WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability, or any other legally protected characteristic.