Sr. Marketing Automation Specialist

Description

We are seeking an experience Marketing Automation Specialist for our B2B marketing agency client. This is a fully remote, direct hire opportunity. Must be willing to work EST.

Digital Campaigns

• Work closely with the Director of Marketing Strategies and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot, Salesforce and other platforms

• Monitor and analyze ROI and KPIs to provide insight for improvement

• Execute and report on A/B tests

• Create, report on and optimize nurture workflows

• Support and align with SEO and PPC projects with the eventual ownership of some client SEO or PPC strategy and execution

• Serve as a lead resource for client questions about marketing automation--attend client meetings and own HubSpot/Pardot/Salesforce strategy for select clients?

• Build reports on the performance of digital marketing activities and compare the results against key performance indicators and ROI.?

• Bring new technology and best practice ideas to the agency for improving technology implementations

• Coordinate trouble ticket items with marketing automation software platforms as they arise

• Assist in standardizing the implementation of digital marketing tactics across the agency Content Development

• Assist in writing and execution of digital marketing campaigns and playbooks, including emails and social media

• Ensure content written is consistent with our client's brand and personas.

• Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)

Salesforce Administration

• Create bidirectional syncs between marketing automation tools to client's salesforce orgs; generate closed-loop ROI reports to showcase the return on marketing programs

• Trouble shoot user issues and answer questions for clients

• Document processes and resources to share with clients to ensure best practices within their Salesforce org

• Collaborate with Director of Digital Marketing and Marketing Managers to find areas of opportunities to upsell clients on new programs and tools based on ROI reports

Requirements

Qualifications

• 5+ years overall Digital Marketing experience, agency experience preferred

• 3-5+ years Marketing Automation experience, HubSpot, Marketo or Pardot proficient, certification preferred

• 3- 5 + years Salesforce proficient; Salesforce Certified Administrator preferred.

• Excellent organizational, planning and time management

• Strong critical thinking with problem solving ability

• Self-motivated with the ability to hit deadlines and prioritize workload

• Client-facing communication skills

• Analytical minded - ability to work with data to make informed decisions on optimizations

• Proficient in Google Analytics/GA4, certification preferred

• Working knowledge of HTML and CSS experience a plus

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