Marketo Platform - Lead

Job Summary

The Lead Marketing Platform Specialist - Marketo is a highly-skilled, versatile, and dedicated leader with subject matter expertise who will not only contribute directly but also guide the team towards the success of the Marketing Operations objectives and goals. We are seeking a Marketo Specialist with a proven track record in leading stakeholder engagement, guiding teams, and partnering across all levels of the organization to optimize and implement enterprise marketing tools.

This position will report to the SHI Somerset, NJ, or Austin, TX office locations as determined by management.

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $14 billion global provider of IT solutions and services.

Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next. But the heartbeat of SHI is our employees - all 6,000 of them. If you join our team, you'll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive - in our offices or yours.

Responsibilities

Include, but are not limited to:

• Develop and socialize a sprint/ roadmap of enhancements for the capabilities that reflect business priorities and values and set the vision.

• Manage and communicate tradeoff decisions between scope and schedule while offering alternative solutions.

• Lead the team in feature assessment, requirements gathering, and process documentation, collaborating with implementation partners, vendors, and other internal teams.

• Develop and maintain key stakeholder relationships and communicate progress and evolution of the product roadmap.

• Manage GDPR compliance with CRM Marketo Admin and Legal contact to ensure compliance.

• Lead the research on emerging technologies, best practices, and tools, working with the Marketing Ops team to continuously improve capabilities

• Conduct periodic assessments of the capability maturity and performance against business objectives.

• Manage Marketo licenses across the entire Marketing organization.

• Manage, optimize, and own integrations within Marketo; currently includes On24, Cvent, ZoomInfo, Microsoft Dynamics CRM, Linked, Google, and any new API that needs to be configured or reconfigured, tested, and launched; soon to include Power BI

• Maintain the Marketo database by following best practices to maintain our contact universe without exceeding the allotted size while ensuring new and existing data is clean and enriched.

• Track and analyze deliverability to ensure our ESP ratings are running at optimal levels on a daily/weekly basis, and ensure plans are in place to throttle emails in case of a <95% deliverability day.

Qualifications

• Bachelor's degree or relevant work experience required

• 1-2 years of experience in Marketing Automation

• Marketo experience required, including deep knowledge of its features, reporting, and integration with CRM and other technologies.

Preferred Qualifications:

• Familiarity with Microsoft products, including Microsoft Dynamics CRM, Power BI, and Microsoft Teams

Required Skills

• Management or leadership skills

• Strong attention to detail with the ability to multitask and complete tasks with efficiency and accuracy.

• Excellent organizational and prioritization skills

• Strong written and verbal communication skills

• Ability to communicate complex subject matter.

• Ability to show initiative without much management follow-up/direction.

• Ability to work both independently and in a team environment.

• Dedicated team player who can develop strong working relationships across the Marketing department and broader Sales organization.

• Problem-solving abilities with the ability to serve as an escalation point and knowledgeable resource.

• Project management skills

• Analytical and research skills

Additional Information

• The estimated annual pay range for this position is $80,000 - $100,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

• Equal Employment Opportunity - M/F/Disability/Protected Veteran Status

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Job Locations US-NJ-Somerset | US-NJ-Somerset

Requisition ID 2023-15665

Approved Min (Total Target Comp) USD $80,000.00/Yr.

Approved Max (Total Target Comp) USD $100,000.00/Yr.

Compensation Structure Base Plus Bonus

Category Marketing