Sr. Upstream Product Marketing Manager - Global, Lung Health
Minnesota, United States
Jan 13, 2020
Careers that ChangeLives
The Minimally Invasive Therapies Group strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions.
The Sr. Upstream Product Marketing Managermaintains responsibility for all aspects of pre-commercial product and market development including, but not limited to, market landscaping and sizing, reimbursement, revenue modelling, voice of customer market research, and launch support. You will develop opportunity assessments, determine strategy and pipeline investment recommendations, as well as have ownership of all marketing deliverables throughout the early phases of the product development process, leading up to transition to the CRM commercial marketing team. This position will require strong focus on business strategy, global portfolio strategy, and financial modeling as well as voice of stakeholder activities, product definition, program scope, and commercialization timing to optimize return on investment. Internally, the Upstream Product Manager will partner closely with RD, Clinical Research and Product Development to ensure alignment between customer needs, product design and evidence collection.
A Day in the Life
Creates, communicates and gains approvalfor annual marketing plan; implements and adjusts accordingly
Provides marketingleadership on product development teams
Develops customer requirements andproduct claims
Processes new product ideas delegatedfrom Physicians and Market analysis
Product Market Research and Analysis
Developscustomer needs analysis, opportunity assessments, and competitive analysis
Analyzescomplex interrelated market data and draws conclusions regarding futureopportunities
Develops and modifies forecast based on market knowledge and analysis toidentify key trends and investment opportunities
Guides product concept, scope, commercial timing, and associatedfinancial trade-offs to optimize business value
Define customer value propositions (clinical and economic) supportingrespective programs
Builds and leverages strong global Voice of the Stakeholder and KeyOpinion Leader (KOL) partnerships for feedback related to user needs, productstrategy, evidence development, and publication plans.
Identifies market research needs, elicits stakeholder inputs by creatingand conducting multiple customer feedback methodologies targeted but notlimited to: patients, Medtronic field staff, clinicians, and hospitaladministrators.
Partners with and provides commercial direction to Clinical, Regulatory,Engineering, Operations, Research, and other critical functions in productdevelopment.
Contributes to the annual strategic planning process
Develops and delivers executive-level presentations to Medtronicleadership and customers.
Exercises superior judgment in planning, organizing and executing work;monitors performance and reports program status.
Travels domestically and internationally in support of customerengagements and internal Medtronic activities up to 30% of time.
Leadership, Accountability and Team Building
Providesconsistent and objective market information for new product and acquisitionteams
Buildsteamwork within department and across functions
Must Have: Minimum Requirements
Bachelor's degree required
Minimumof 7 years of experience including marketing experience, or advanceddegree with a minimum of 5 years of Marketing, RD, or salesexperience.
Nice to Have:
Experiencein marketing planning, budget management, product launches, team leadership
Awarenessand working knowledge of market-based trends in disease management and ongoinghealthcare trends in global market
Broadbased working knowledge of product and clinical applications
Willingto travel (20-30%)
USand International experience desired
SoftwareMedical device sales and/or marketing experience; strategic planning experiencea plus
Communicateseffectively with medical and research professionals, external and internalclients
Superiorwritten and oral communication skills
Abilityto work with others on project teams to solve problems, develop initiatives andcomplete requirements for achieving objectives
Understandsanatomical and physiological basis for product applications
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.