Could fake horns end illegal rhino poaching?

In business, the million-dollar question is how to get people to buy stuff. But in wildlife conservation, the challenge is: how do we get people to not buy stuff? How do we bring down demand for fur, ivory and rhino horns? Today on the show, the story of a business trying to make lab-grown rhino horns and the backlash that followed. Check out more of Juliana Kim's reporting for NPR here. Related: Supply, demand, extinction (Apple / Spotify) Rhino Bonds Shooting Bambi to Save Mother Nature...