Digital Project Manager

As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way.

The primary role of the Digital Marketing Project Manager is to successfully manage multiple projects, proactively lead campaign initiatives, and build upon strong Client relationships. This role needs someone who is a strategic thinker with a passion for digital marketing, possessing the ability to drive growth and engagement through email marketing, website management, digital media, social media, and other online marketing efforts. Furthermore, he/she will be a true extension of our main Client contacts, and is expected to communicate effectively through email, phone, and video conversations to understand all details of their accounts and projects. The Digital Marketing Project Manager must have the ability to thoroughly communicate the details of a project to the various service departments of the Client and/or Quad.

Responsibilities

• Responsible for day-to-day tactical management of marketing projects and seasonal campaign initiatives across digitally lead tactics, including experiences across email, SMS, website, and other online media touchpoints.

• Assist in developing and executing comprehensive marketing strategies to drive customer acquisition, engagement, and retention.

• Manage all aspects of email & SMS marketing campaigns, including campaign planning, content creation, segmentation, A/B testing, deployment, and performance analysis.

• Monitor and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives, helping support data-driven recommendations for optimization.

• Stay current on industry trends, best practices, and emerging technologies in digital marketing, continuously seeking opportunities for innovation and improvement.

• Collect project specifications from the Client/Quad team members and available resources to accurately draft briefs and communicate those needs/specifications to internal and/or external service departments for development/production of emails, photography, and/or video, creative assets, content strategy and creation, and proofing.

• Develop and manage project timelines and task lists, coordinate and manage multiple projects simultaneously, communicate regularly with all Service Departments to insure delivery of timely, high-quality services.

• Collaborate with cross-functional teams, including Sales, Product Development, and Design, to align marketing efforts with overall business objectives.

• Manage relationships with external vendors and agencies as needed, ensuring deliverables are met on time and within budget.

• Traffic projects between all necessary account, client and/or Quad service departments to seek proper approvals and see through to execution.

• Help proof creative material to ensure specifications match those approved. Cross check for any errors. Attention to detail is critical to ensure all work completes the standard agency approval process before being reviewed by clients and/or deployed.

• Build and maintain account and client relationships with low-to-mid level and some upper level management.

• Keep Client Service leadership informed regularly of events/issues that could impact client relationship.

• Actively participate and at times lead internal and client meetings as directed by the Client and/or Account Manager by bringing fresh ideas, thoughts, comments, etc.

• Bring ideas/solutions to the client and team to accomplish client needs.

• Assume responsibility over basic administrative duties for each project.

• Review all estimates received from internal departments for accuracy.

• Be a self-motivated, problem solver. Research first, provide details discovered to date, and then ask for direction to complete.

• Quickly learn how to use internal project tracking software to ensure that all internal parties and the client are meeting scheduled dates.

• Assist in any other marketing project assignments as approved through the Manager Client Services.

• Ability to understand and identify opportunities for continued growth.

• Suggest opportunities to the Manager Client Services to educate the client on Quad's services - directly or through the Client Services team.

• Evaluate and monitor the quality and performance of all services provided to the Client(s) by Quad

Qualifications

• Bachelor's degree in advertising, communication, marketing or related field required

• Minimum 2 years of agency and/or brand experience in omni-channel marketing/advertising campaign/project/account coordination

• Understanding of website SEO and monitoring of Organic Search improvements

• Understanding of buyer journeys and how to effectively streamline experiences through website best practices

• Understanding of email advertising and marketing strategy, creative, photography/videography, production, digital and tradition media; omni/multi-channel advertising mindset

• Proven track record of success in digital marketing roles, with a focus on email marketing, website management, digital media, and social media.

• Strong understanding of email marketing best practices, including segmentation, personalization, and automation.

• Proficiency in marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo) and CMS platforms (e.g., WordPress, Drupal).

• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate with diverse audiences.

• Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Creative thinker with a passion for innovation and a willingness to experiment with new ideas and strategies.

• Proven leadership skills with the ability to motivate and inspire cross-functional teams towards shared goals.

• Strong background with project management concepts, methodologies and tools

• Strong written and verbal communication and interpersonal skills

• Experience with MS Word, MS Excel, MS PowerPoint and Outlook

• Travel as required, temporary assignments (out-of-town)

LW-AW1

We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.

Quad is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

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